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Monday, July 14, 2008

Sin Chew on Sze's Cupcake Pendants

Translation for the pink little box on the right:-

The Cupcake That You Can Wear
You'll find them in this little shop (Cupcake by+Wondermilk) designed by jewelry designer Tan Sze Yoong. This new cupcake pendant craze is really the talk about town. It is round in shape and is encassed with a silver base.

Candied coloured and digitally designed, these cupcake pendants are absolutely sweet and cute. Young ladies will easily fall in love them. Thus, this 26 year old designer simply couldn't resist the tempting sweetness of the cupcakes.

With her sharp and trendy intuition, she managed to turn cupcakes into a jewelry trend that you can simply wear. She has made cupcakes a comeback and has a modern and trendy line up of them on her website.

If you're not into eatting cupcakes, you might just wanna try wearing them because the cupcake is currently one of the hottest and popular symbol in modern jewelry.



Above: Sin Chew's write-up on Sze Accessories' inspiration behind her cupcake collection.

Translation for the rest of the article:-

Are cupcakes really good to eat? Fashionistas seem to say that the taste is no major concern. What matters most is that currently, it is extremely popular and very pretty to look at. Lately cupcake has made a come-back in most trendy parties. When served on a tray, it is definately one attractive and eye-catching display.

Cupcakes are like a pleasurable suprise. The beauty and design of a cupcake is its most important virtue. Someone once said that, "If you're going to be selling a badly designed cupcake, you might as well be selling a muffin". So, don't get confused with the two.

The difference in a cupcake is also in the flour, butter and cream used. It defies the traditional taste and is simple yet modern in its presentation. A bite of the cupcake feels almost as soft as cotton but yet maintains a firm texture. It does not have the sugary feel like the traditional cupcakes do. It smells simply scrumptious and is not over-powering. The sweetness and amount of sugar is just right.

The reason for it's popularity is because it first got famous in America's Sex and The City movie thanks to Carrie and Miranda. It was their favourite! This hot on the list movie really gives modern trends a huge makeover. They even made the Cosmopolitant Cocktail and Cupcakes a trend symbol. Carrie was seen munching away on a cupcake in the modern streets of Manhattan. This scene of trendy modern living soon became popular, has captured and impressed the hearts of many New Yorkers.

The wind of influence has recently just reached our shores. 2 years ago an ordinary graphic designer who had just returned from America begin making cupcakes for friend's birthday parties and a picture of his cupcakes were loaded onto a website. The response from the website was tremendous. Thus the designer was inspired by the idea and started this cupcake business with his friends.

Before they had a physical shop, their weekly order from the web was 200 boxes and 10, 000 cupcakes. Cupcakes by +Wondermilk only finally opened its cafe early February 08 this year. This little shop with it's quirks and character has an array of beautiful cupcakes visible from their display shelf that look as beautiful as jewels. Sitted on long benches, trendy lady customers with long graceful dessert spoons, enjoy what they feel is the modern Manhattan dessert of today.

Trendy people love to have their desserts in small quantities just like the popular cupcakes that taste better in smaller portions. They come in 2 sizes which is the 2 inch maxi cups or the 1 inch mini bite size ones topped with butter and creme. To get a satisfying kick out of your cupcake, you have to take a full bite of the whole cupcake from top to bottom. Cupcakes are also best enjoyed with a hot cuppa coffee.

Sounds delicious? Again, whether or not it taste good is not the priority here. The most important thing is that it's beautiful to look at and extremely popular now!

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